UPDATE 11-03-2011: Like the ad?
Show Allyn Rachel the love on her Facebook page.
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ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
Our heroine from the Toyota Venza commercial has been recently spotted on the MSN portal in an interactive ad that encourages viewers to “learn stuff.” It seems as though this is the same ad that appeared on Yahoo! in July, complete with the appealing character who engages with the viewer — “Click on something!” — and unassuming links: “Learn more at Toyota.com” and, of course, “See the commercial on YouTube.”
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There are a lot of clips of the popular TV commercial on YouTube, so it’s difficult to get an accurate number of views. At the time of this writing, this YouTube video (posted July 6) had 102,278 views, 427 likes and 31 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 26,289
8,129 views, including 75 likes and 11 dislikes.
Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And while the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
About the Toyota YouTube Channel
(As of Sept. 18, 2011)
- Channel Views: 4,769,316
- Total Upload Views: 14,826,660
- Joined: March 5, 2008
- Subscribers: 10,485
UPDATE 9-18-2011: Toyota Venza Girl plugs eBay
EARLIER: Toyota Venza Girl on Yahoo!
EARLIER: More on the girl in Toyota Venza commercial
EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’