J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Toyota Venza girl spotted on MSN!

8 Comments

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

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ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Our heroine from the Toyota Venza commercial has been recently spotted on the MSN portal in an interactive ad that encourages viewers to “learn stuff.” It seems as though this is the same ad that appeared on Yahoo! in July, complete with the appealing character who engages with the viewer — “Click on something!” — and unassuming links: “Learn more at Toyota.com” and, of course, “See the commercial on YouTube.”

Like this commercial? Hate it?

 

Tell me why! (No registration required.)

 
There are a lot of clips of the popular TV commercial on YouTube, so it’s difficult to get an accurate number of views. At the time of this writing, this YouTube video (posted July 6) had 102,278 views, 427 likes and 31 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 26,289 8,129 views, including 75 likes and 11 dislikes.

A quick scroll through the comments leads me to believe even less in America’s education system, and so I will not be posting quotes from “the conversation.”

Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And while the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
 

 
About the Toyota YouTube Channel
(As of Sept. 18, 2011)

  • Channel Views: 4,769,316
  • Total Upload Views: 14,826,660
  • Joined: March 5, 2008
  • Subscribers: 10,485

 

UPDATE 9-18-2011: Toyota Venza Girl plugs eBay

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

8 thoughts on “Toyota Venza girl spotted on MSN!

  1. Pingback: For interested parties: More on the Toyota Venza girl « J's Pages

  2. Pingback: Toyota Venza commercial: ‘This is living’ « J's Pages

  3. Pingback: JUST IN: Toyota Venza girl does an ad for eBay « J's Pages

  4. i hope that you are aware that its not only americans that post on youtube

  5. Yes, and certainly illiteracy and idiocy are global problems.

  6. Pingback: Toyota Venza girl does an ad for McRib « J's Pages

  7. Pingback: New short film from Toyota Venza girl « J's Pages

  8. Pingback: New short film from Toyota Venza girl « J's Pages

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