J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

‘Mayhem’ the Ref: No bad calls with Allstate

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UPDATE 9-27-2012: Allstate updated its YouTube channel earlier this year, and a lot of the links to their videos expired. I’ve tried to update the links when possible, but there are some video clips that I can’t find. If an old post refers to a post with an “expired” video, please let me know in the comments. Thank you.

EDITOR’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 11-01-2011: “Go, State!” — Mayhem goes streaking

 

 
Even after a year, the hits keep coming. Allstate (NASDAQ: ALL) tries for another touchdown with a new Mayhem ad, just in time for the NFL season.

I’m a ref being chased out of town after the worst game of my career.
~ Mayhem the Ref

 
The new ad was posted on Facebook on Sept 7: Within 35 minutes, it had more than 2,000 likes. Five hours later, it had 4,379 likes and 290 comments. At the time of this writing, the Facebook post has 5,189 likes and 343 comments.

From the Facebook comments:

Love the commercials but Allstate sucks!!!!!!!!!! They can kiss my ass!!!!!!!!!!!!!
~ Chasity,
North Carolina

 
Wonder if Chasity meant to spell her name Chastity? Oh, well, no matter.

On YouTube, the clip has 6,343 views. It had 305 yesterday, shortly after the Facebook posting. It has a timestamp of Sept. 1, 2011, but when I was notified Sept. 1 that a new video had been posted, I was not able to access it: “This video is private.” The 31-second clip must not have been ready for prime time.

About the Allstate YouTube Channel
(As of Sept. 8, 2011)

  • Channel Views: 387,443
  • Total Upload Views: 12,808,030
  • Joined:Feb. 28, 2006
  • Subscribers: 5,350

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

* * * * * * * *

 

Why do YOU like this commercial? Or why do you hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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