J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Allstate makes your blind spot a bright spot in ‘Mayhem’ ad

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UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 10-01-2011: Vote for your favorite ad icon at Buzzfeed

 

 
Who saw this coming last year? Allstate (NASDAQ: ALL) blindsides us with a new dark-humored Mayhem ad just posted on YouTube and Facebook.

Actor Dean Winters joyfully reprises his role as Mayhem, this time as a blind spot.

 

My job is easy. I hide big things.

~ Mayhem the Blind Spot

 
“You’re good,” he tells the driver as she changes lanes. Whaddya know? That sounds just like my Mazda 3’s blind spot.

At the time of this writing, the spot has been viewed on YouTube 305 times, given 109 thumbs-up and generated 24 comments. On Facebook, the ad had 4,171 likes and 450 comments.
 
UPDATE: One day later, the video has 10,110 views on YouTube and 47 comments. On Facebook, 7,144 people like it and 719 people have commented.

From the Facebook comments:
 

Oh, mayhem. I friggin’ LOVE you ♥

~ Denise,
Sutton, Mass.

 
Wonder if Denise carries an Allstate policy?
 
Agency:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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