J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Now what?

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I bought a shitload of poetry for a song today, an exchange that sure did suck. It’s not supposed to work this way; the dead, penniless writers would probably agree.

Although Borders was chain, this one in Fairfax holds a special place in my heart because was the closest thing I had to a neighborhood bookstore. Over the past 10 years, I have bought countless manuals, dictionaries, magazines and unapologetic trash there. (The loftier tomes – the real books written by serious writers – are still part of the family, dutifully gathering dust on one of many IKEA bookshelves scattered about the house, all casualties of my hair’s breadth attention span.) Sure, I can buy the a how-to guide or best seller from Amazon, but I won’t be able to prowl the aisles, distracted by this title and that dust jacket. I won’t be able to indulge an impulse while waiting in line, so I don’t know where I’ll buy my overpriced bookmarks and spiral-bound journals – Amazon isn’t good for that.

Maybe I can stock up. The girl at the checkout – who seemed far too happy for someone about to be unemployed –  said they would be around for a while. “We have to sell all the store inventory and what’s in the warehouse. So we’ll be here.”

Just not for 10 more years.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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