J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

What I missed on vacation: DealChicken hatches in D.C.

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Employees at Gannett Co. Inc.’s headquarters got an email Thursday announcing the July 12 launch of the media giant’s new daily deals product, DealChicken. The company’s flagship TV station, WUSA9, will be one of the first of the Gannett properties to offer discounts on such things as boating lessons (who has time?), hot air balloon rides (really?), and gourmet spices (hot!).

In an email to staffers, David Payne, senior veep and chief digital officer, said WUSA will also offer television and online advertising packages that will help particpating merchants promote their deals — and lock in the ever-elusive return (conversion) customer. (I’m paraphrasing.)

Payne also cheered DealChicken’s “great success” in the Phoenix market, and noted plans to expand the effort into more than 50 markets by the year’s end.

Not to knock my employer, but I don’t think GroupOn has anything to worry about.

Do you?

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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