Employees at Gannett Co. Inc.’s headquarters got an email Thursday announcing the July 12 launch of the media giant’s new daily deals product, DealChicken. The company’s flagship TV station, WUSA9, will be one of the first of the Gannett properties to offer discounts on such things as boating lessons (who has time?), hot air balloon rides (really?), and gourmet spices (hot!).
In an email to staffers, David Payne, senior veep and chief digital officer, said WUSA will also offer television and online advertising packages that will help particpating merchants promote their deals — and lock in the ever-elusive return (conversion) customer. (I’m paraphrasing.)
Payne also cheered DealChicken’s “great success” in the Phoenix market, and noted plans to expand the effort into more than 50 markets by the year’s end.
Not to knock my employer, but I don’t think GroupOn has anything to worry about.