J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

FarmVille-maker Zynga files for $1 billion IPO

All of my friends who play FarmVille on Facebook (ALL. DAY. LONG!) will be interested to know the gamemaker Zynga has filed for a $1 billion IPO that The Wall Street Journal is calling a “test of investor appetite for social media companies.”

Zynga’s filing comes on the heels of LinkedIn‘s intial public offering in May, and Groupon’s filing June 2.

According to the Journal’s anonymous sources, the IPO, which will seek to raise $2 billion, could value the company as high as $20 billion.

Read the not-so-anonymous SEC filing here.

Does anyone smell a bubble? 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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