J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Myspace: Going once, going twice, sold cold!

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Can I cancel my Myspace account now?

I originally created one for a school research project.

Do I have to keep it?

News Corp. is closer to unloading Myspace, according to anonymous sources talking to The Wall Street Journal. Specific Media, an ad-targeting firm, is the most likely buyer, and as part of the deal — the sources said — half of the 500 Myspace staffers will lose their jobs. Negotiations are still underway, but the Journal saying the deal is valued at $30 million to $40 million, a far cry from the $580 million News Corp. dropped for the social network in 2006.

On that note, here’s a BusinessWeek article from 2006 that asks, Was Myspace sold on the cheap?

UPDATE: The WSJ just reported the deal will likely be announced today and layoffs have already started.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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