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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

IBM at 100: Latest short film on YouTube

My latest distraction from my studies: the short films on YouTube celebrating IBM’s centennial. This is the latest short released, “Wild Ducks:  Celebrating 100 years of Visionary Clients.”
 

 

From the introduction:

Former IBM chairman Thomas Watson, Jr. knew how important it was to work with people who question the way things are and challenge the status quo. In fact, he even had a name for them. “Wild Ducks” is a film about four IBM clients whose questioning minds and unconventional ideas are transforming our world. See and hear their inspirational stories.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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