J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Making use of your space

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20110422-044053.jpgSpotted at Reston Town Center in Northern Virginia. The lower right corner of the parking garage elevator door encourages shoppers to link up with the town center on Facebook and Twitter, neither of which seems to be updated on an effective basis.

ABOUT THIS POST: As a marketing student interested in social media’s role in promotion, I record retailers’ efforts to “be social.” I also track specials that I see when I check in on foursquare. For me, it’s fun to see how businesses are using social media to court customers, which merchants are catching on — and which ones aren’t.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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