J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Marketing tools for good

Leave a comment

ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services, organizations, campaigns or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

The Demi and Ashton Foundation’s new “Real Men” interactive campaign begins this week, using A-listers such as Justin Timberlake to educate the public about the child sex trade in the USA.

Certainly it’s a cause more worthy than, say, aiding a Kardashian or a Real Housewife — the foundation’s efforts to raise awareness aren’t without merit. But doesn’t there seem to be a huge disconnect here between the very serious subject of child sex slavery and the flippant tone of the ad’s script?

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

Talk to me!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s