J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Spotted: Biore’s social media efforts in ‘Allure’

Leave a comment

20110401-030637.jpg

Biore Pore Strips in April issue of 'Allure'

I never read women’s magazines except when I’m at the salon, so when I do read them, it’s like an anthropological project or something. Today in Allure, I spotted a clever print ad for Biore Pore Strips, the weird little beauty product that unclogs your pores and entertains you in an oddly disgusting-but-satisfying way.

The ad readily acknowledges the strips’ awesome yuck factor, something Biore has always done, but this ad turns to the Biore Facebook page for more copy — from real users, presumably, making for a fun read if you’ve ever been a young woman who stood under a bright light looking at the oil-and-dirt globs that the strip just pulled from your pores. (It’s the secret single behavior they never talked about on Sex and the City).

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

Talk to me!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s