J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Lady Gaga and MAC Cosmetics: Viva Glam, Little Monsters!

20110326-084625.jpgSpotted at the mall, Lady G!

Not the real thing, of course. The display featuring the Mighty Aphrodite — Wonder Woman — has been replaced by the 20-something marketing tour de force who is the face of MAC Cosmetics’ Viva Glam campaign, which raises for the MAC AIDS Fund.

According to the MAC website, proceeds from sales of Gaga’s “delicious new nude” Lipstick and Lipglass (that’s right, Lipglass) will go to the fund, which has supported HIV/AIDS programs for the past 17 years.

Founded in 1994, the MAC AIDS Fund has raised more than $202 million.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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