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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Yahoo News on USA TODAY’s revised strategy

Yahoo News looks at some of USA TODAY’s recent efforts to reinvent itself in as a digital destination, which includes a rollout of mobile applications for devices such as the Apple iPad and the new Motorola Xoom, which is powered by Android 3.0 Honeycomb.

From the story:

USA Today’s applications for mobile devices have been downloaded more than 6 million times, including 1.25 million designed for Apple Inc.’s hot-selling iPad. Mobile applications of The New York Times, another national newspaper that’s trying to gain more readers and make more money on the Web, have been downloaded more than 9 million times.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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