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For when I need more than 140 characters to finish a thought on marketing, media or message.

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USA TODAY’s Jackie Kucinich looks at how 140 characters can hurt a political campaign in the digital age. A status update gone wrong can go viral — and fast — and the next thing you know, Politico is reporting your indiscretion and resignation.

From the story with the snazzy headline that I wrote:

The rise of social media such as Twitter, Facebook and YouTube have accelerated the rate an off-color remark or e-mail can be posted on a news site and in seconds turn into a national story read by millions of people.

Bill Burton, Democratic strategist and former spokesman for President Obama, puts the new dynamic in stark terms: “There is a lightning quickness to the speed at which candidates can build and accidentally dismantle their own campaigns. If candidates don’t figure out their place in the new digital world of politics, they will be destroyed by it.”

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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