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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

More 411 on foursquare 3.0

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I actually got to leave the house last night after spending two days spring cleaning, and as I checked in I was pleasantly surprised to see foursquare 3.0’s revamped specials listing includes an expanded radius! The specials weren’t limited to a one or two blocks  — specials as far away as 4 miles were listed. Even better: There were more listings! At one check-in, I had 19 specials pop up.

It seems more area businesses are taking advantage of the foursquare Merchant Platform — and they’re getting more creative with the offers. A nearby auto repair shop was offering a Check-In Special for foursquare check-ins that are linked to Facebook. (Way to expand your reach, folks.) RadioShack is offering a Newbie Special (20% off for first-time check-ins), as well as a Check-in Special that promotes a Mayor’s Special. (The improved analytics will tell them if this two-pronged approach works.)

Among the new deals spotted on foursquare in the Fairfax, Va., area:

ABOUT THIS SERIES: As a marketing student interested in social media’s role in promotion, I record specials that I see when I check in on foursquare. For me, it’s fun to see how businesses are using it to court customers, which merchants are catching on — and which ones aren’t. This project is mostly to satisfy my intellectual curiosity, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line and foursquare offer, here’s the post.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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