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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

McGraw-Hill, Pearson PLC to grow e-textbook lines


The Wall Street Journal reports publishing powerhouses McGraw-Hill (NYSE: MHP) and Pearson PLC (NYSE: PSO) are working with an interactive textbook startup to offer more higher-education titles on tablets. Pearson is in “advanced discussions” with app-maker Inkling, while McGraw-Hill has already signed an agreement.

From the story:

McGraw-Hill said its top 100 undergraduate titles and its medical-school curriculum would be converted to a digital form with interactive features over the next year. Vineet Madan, vice president of McGraw-Hill’s higher education division, called the move “just a first phase” in its plan to create more engaging learning experiences.

Considering how hard I am on textbooks, I’m not sure I welcome the move to e-textbooks — despite being a tablet enthusiast. I need to highlight, draw arrows, paper clip, paper clip some more, and use Post-it notes on every other page.

Also, it’s doubtful my tablets would recover very well from spilled coffee/Red Bull/Diet Pepsi, etc.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

4 thoughts on “McGraw-Hill, Pearson PLC to grow e-textbook lines

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  4. Yeah they’re all at it now. Libraries are increasingly keen to buy eBooks so it makes sense to offer ebooks of your most profitable products I guess. Apps are the logical next step as they’ll be able to sell to individual students, and I guess it won’t be that expensive once you have a standard text design in place.