The Wall Street Journal reports publishing powerhouses McGraw-Hill (NYSE: MHP) and Pearson PLC (NYSE: PSO) are working with an interactive textbook startup to offer more higher-education titles on tablets. Pearson is in “advanced discussions” with app-maker Inkling, while McGraw-Hill has already signed an agreement.
From the story:
McGraw-Hill said its top 100 undergraduate titles and its medical-school curriculum would be converted to a digital form with interactive features over the next year. Vineet Madan, vice president of McGraw-Hill’s higher education division, called the move “just a first phase” in its plan to create more engaging learning experiences.
Considering how hard I am on textbooks, I’m not sure I welcome the move to e-textbooks — despite being a tablet enthusiast. I need to highlight, draw arrows, paper clip, paper clip some more, and use Post-it notes on every other page.
Also, it’s doubtful my tablets would recover very well from spilled coffee/Red Bull/Diet Pepsi, etc.