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For when I need more than 140 characters to finish a thought on marketing, media or message.

DVDs, earrings and more panties: Deals spotted on @foursquare

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As I mentioned in an earlier post about foursquare, I’m recording the deals I see as I check in. For me, the marketing student, it’s fun to see how businesses are using it to court customers — and whether more businesses are catching on.

This is mostly to satisfy my intellectual curiosity, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line and foursquare offer, here’s the post.

Some deals spotted on foursquare in the Fairfax, Va., area:

  • FYE (For Your Entertainment) offers 20% off a regularly priced DVD ($12.99 and higher). One transaction per customer.
  • Buy one piece of jewelry at Hot Topic and get a second piece half off. (One time in three days.) A check of the website shows this isn’t limited to foursquare participants, however.
  • Hipster clothier H&M was offering $10 off jeans $39.99 and up. Offer expired Feb. 21. Click on the H&M website and check out their Social Media Room. They’re doing a lot of very cool socializing with customers there.
  • Spotted again: 15% off next purchase at Aerie, American Eagle’s panty and bra shop.
  • Still noticeably absent: MAC cosmetics, which has its own foursquare campaign going on now. I saw several women checking out the Wonder Woman line yesterday. I have more than a few Googlers coming to this blog looking for information about Wonder Woman on foursquare. MAC needs to step up and start playing. Lure those discretionary dollars to your nearest counter!

    I’ll update the list as I see more offers.

    ED’S NOTE: This URL has been SEO’d to death.

    Author: Jacqui Barrineau

    Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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