J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Dog-eat-Dorito world

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ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

I was cleaning out my terribly neglected RSS reader today when I found myself scrolling through Unruly Media’s Viral Video Top 10 Charts, which can be a real time suck for me as I watch the videos and try to figure out why each one appeals to so many viewers. It would be great if I assembled all of this analysis into coherent blog posts, but by the time I’m done watching said videos, it’s time to study/go to work/feed the dog/scoop the litter box/save the world/floss.

Today I got sucked in by the Dorito-eating pug featured during Super Bowl Blah. The video “Pug Attack” is one of the Crash the Super Bowl 2011 finalists, the Dorito-Pepsi Max contest that offered a $25,000 prize to each of the winning  consumer-made spots — and $1,000,000 if the video took first place in USA TODAY’s Ad Meter. (“Pug Attack” tied for first place.) I had seen this prior to the Super Bowl, so it’s certainly not new to me (or anyone else). I watched it four times today trying to figure out the appeal. Yes, the dog is cute and the guy is goofy, and the score certainly builds anticipation for a silly climax, but that alone shouldn’t smell like advertising success, does it? Yep, it does.

At the time of this writing, Viral Video Chart is reporting that “Pug Attack” had more than 40,000 “shares” on Facebook, 917 tweets and 34 blog posts. Meanwhile, YouTube reports 2,200,000 views.

Apparently I’m not the only person who enjoys mocking her pets with snack food.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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