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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Spotted at Tysons Corner

I bravely ventured into the Virginia Department of Transportation’s hellhole known as Tysons Corner for a late dinner at Tysons Corner Center (where the stores are!) and spotted this: It’s a very noticeable ad for the shopping center’s Facebook account, offering connected shoppers “parking secrets,” “gift ideas” and other “insider tips.” The ad’s Facebook-ish bright blue and ‘F’ logo are certainly recognizable, enough to make more than one shopper stop and look. All in all, I think it’s an effective promotion of their social media efforts on Facebook.

Even so, I’d rather drive to the Yukon to shop than Tysons Corner.

Tysons Corner Facebook floor ad

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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