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For when I need more than 140 characters to finish a thought on marketing, media or message.

‘Digital Story of Nativity’: 2010’s third-biggest video debut

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AdAge.com is reporting that the viral sensation “Digital Story of the Nativity” has made the third-biggest video debut of 2010. First was Old Spice’s “Responses” campaign, grabbing 35 million-plus views, followed by Doritos’ “Crash the Super Bowl,” which bagged 17.8 million eyeballs in February.

At the time of this writing, the video had 8,286,353 views on YouTube.

Agency: Portugal’s digital geniuses at Excentric.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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