J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Just in time for Christmas: More ‘Mayhem’ from Allstate

Allstate’s “Mayhem” (played by Dean Winters) doesn’t take time off for Christmas. Instead, the “world’s greatest Douglas fir” — with a scent “like making love to a lumberjack” — becomes Mayhem when the twine comes undone on the way home and and lands in your path.

As of this writing, the clip has 74,713 views on YouTube. (I first saw it on Yahoo! as a display ad.)

Agency: Leo Burnett, the geniuses that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.

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FROM 2011: Mommy! Mayhem needs a sippie cup!


ALSO FROM 2011: Mayhem: ‘I’m a raccoon’


EARLIER: Hot Jogger, Teen Driver and more!


Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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