Allstate’s “Mayhem” (played by Dean Winters) doesn’t take time off for Christmas. Instead, the “world’s greatest Douglas fir” — with a scent “like making love to a lumberjack” — becomes Mayhem when the twine comes undone on the way home and and lands in your path.
As of this writing, the clip has 74,713 views on YouTube. (I first saw it on Yahoo! as a display ad.)
Agency: Leo Burnett, the geniuses that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.
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RELATED: Mayhem the GPS: ‘RECALCULATING’
FROM 2011: Mommy! Mayhem needs a sippie cup!
ALSO FROM 2011: Mayhem: ‘I’m a raccoon’
EARLIER: Hot Jogger, Teen Driver and more!