USA TODAY reports airports are boosting booze sales in an effort to pump up revenue, while airlines are marketing meals and one-day passes to their plushest travel lounges.
From the story:
“What’s happening is airlines are becoming better retailers of products,” says Jay Sorensen, a consultant, who says the cocktail push by U.S. airlines began during the last year. “They’re doing things to highlight the fact that, ‘Yes, indeed, we do sell alcohol on the airplane.’ They’re trying to mimic what occurs on the ground in terms of consumer promotions.”
In light of public discontent over the new TSA policies, it seems to me the last thing a responsible marketer would want to do is sell cocktails to angry people who have just been herded through airport security like so many sheep, virtually strip-searched, and possibly groped by a federal employee.