J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

From the Bad Idea Files: Airports offer more booze

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USA TODAY reports airports are boosting booze sales in an effort to pump up revenue, while airlines are marketing meals and one-day passes to their plushest travel lounges.

From the story:

“What’s happening is airlines are becoming better retailers of products,” says Jay Sorensen, a consultant, who says the cocktail push by U.S. airlines began during the last year. “They’re doing things to highlight the fact that, ‘Yes, indeed, we do sell alcohol on the airplane.’ They’re trying to mimic what occurs on the ground in terms of consumer promotions.”

In light of public discontent over the new TSA policies, it seems to me the last thing a responsible marketer would want to do is sell cocktails to angry people who have just been herded through airport security like so many sheep, virtually strip-searched, and possibly groped by a federal employee.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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