J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

So much truth, so many eyeballs

ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Although this Windows 7 phone commercial has been out for a month, I’m completely taken by it. YouTube shows that nearly 1.5 million other people are, too. I can’t remember the last time I went into a restaurant and didn’t see at least one person slumped over and staring intently on a small device — as if the answers to life’s mysteries would appear at any moment.

This ad (“Really?”) nails our current information-gadget-obsessed culture. And although I find the spot very funny, it’s also very frightening and sad.

Agency: CP+B (Crispin Porter + Bogusky)

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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