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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

iPod Shuffle: One beautiful tech accessory

Whaddya know? New iPod ShuffleApple (NASDAQ: AAPL) on Wednesday unveiled its updated iPod, Nano, Touch and Shuffle. (There was also much ado about the updated Apple TV, which I have zero interest in.) And although I will one day mourn the loss of the iPod Classic (that’s another post altogether), I’m superpsyched to see the new Shuffle, a throwback to the 2nd-Gen Shuffle, my personal favorite. It’s enough to make me like Steve Jobs again — turtleneck and all.

The 3rd- and 4th-Gen Shuffles were too small for me, and I didn’t like the earphones with the volume controls. I also didn’t like the idea of the “voiceover” feature, which the new Shuffle does have, but because I’m a design loyalist, I’ll overlook that. The new Shuffle also offers the user multiple playlists now, which is exciting because I do get tired of running to the same songs over and over. And yes, I do change up the songs on my Shuffles, but now I can manage playlists instead. Supersweet!

For a reasonable $49, you get 2GB of storage and 15 hours of battery life, making it a very affordable personal-tech accessory — emphasis on accessory. The new Shuffle — which is a single piece of aluminum “polished to a beautiful shine’ — is clearly targeted to fashion-conscious young women: “Design. As beautiful as it is wearable.” And “The color palette makes it the perfect fashion accessory.” Buyers get to choose from “gleaming” silver, blue, green, orange, and pink.

Color me excited! (And I’m a not-so-young woman who is anything but fashion-conscious when I run. )

Also new for the Shuffle: Genius, the iTunes tool that picks songs for you. Apple tells us, “It’s the perfect way to rediscover songs you haven’t listened to in, like, forever.”

So, like, yeah: The Shuffle is totally for chicks. But I highly recommend it to the guys. Maybe just not in pink.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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