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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Even more on K-Swiss and Kenny Powers


ED’S NOTE: The synopses here reflect my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.

When I logged into Facebook today to get my daily dose of lunches, nap times, and end-of-summer nothingness, I was promptly reminded of the Kenny Powers’ upcoming second-season premiere Sept. 26.

This new HBO promo poster reminded me to check the K-Swiss (NASDAQ: KSWS) Tubes site, where I was pleasantly surprised to find three new vidoes featuring our loveable antihero.

In “Speed,” Kenny coaches the 49ers’ Patrick Willis on the track, offering such motivational gems as “I’ve seen little children run faster than that” and “Harness the power of those Tubes.” We see the Tubes a few times in the 30-second clip, but mostly we’re still focused on Kenny.

Next up is the “Ninjitsu” spot, featuring MMA champ Urijah Faber — known in the “Speed Rope” spot as “Shirt-off” (a nickname that makes me giggle for unknown reasons). Faber sports some blue Tubes, which we see for two seconds. At the end of the 30-second spot, we see the green Tubes for another two seconds.

We see four more seconds of product in the unbelievably vulgar “Hole Touching” spot, which lasts a merciful ew-inspiring 15 seconds. I would not be surprised if the creators had enlisted the help of a 14-year-old boy to script this — and I write this as someone who admits freely to having a sense of humor only slightly more developed than a 14-year-old boy. I’m not judging; I’m just ew-struck. (I just trademarked that.) Oh, what I would have given to have been a fly on the wall when this idea was pitched.


Next up in the K-Swiss Tube series: “Gravity,” featuring New Orleans tight end Jeremy Shockey. Stay tuned.

Agency: 72andSunny

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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