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More on Kenny Powers and K-Swiss


ED’S NOTE: The synopses here reflect my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers, past and present.

As a follow-up to my earlier post on the new K-Swiss Tubes campaign that features Eastbound & Down‘s Kenny Powers, here are three more videos for E&D fans to enjoy before the Sept. 26 premiere of season two.

“Leg Press” pits New Orleans tight end Jeremy Shockey against our anti-hero. In typical form, Kenny taunts the Super Bowl-ring winner — and far superior,  still-employed athlete — with, “How does it feel to fail?”

In “Secret Muscles” we learn that Tubes unlock — you got it — “secret muscles you never even knew you had.” The clip is 15 seconds of ridiculousness — as opposed to the Shakespearean triumphs the others are — and the shoes do look cool. (The whispering gag reminds me of the one used in ABC’s The Middle.)

That’s not the last of Shockey. He keeps earning his check with yet another 15-second clip: “Muscles Grow.” It’s my least favorite so far because the shoe-near-the-face bit is off-putting. (I have an inexplicable aversion to gym-shoe stench. I’m a freak like that.)

Next up in the K-Swiss Tube series: “Ninjitsu,” “Gravity,” and “Speed.” Stay tuned.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.