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For when I need more than 140 characters to finish a thought on marketing, media or message.

At the movies

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On Day 2 of an oppressive heat wave that seems to have no end in sight, Trey and I decided to ditch the yard work we had planned for this weekend in favor of writing, blogging, and general indoor activities. The nights were no better — it was even too hot to spend the evenings rocking on the porch — so we found refuge in a movie theater. Twice.

A lot of people go to the movies two or even three times in a weekend. Not us. Over the past five, six years, it has become rare for us to be in a theater on the weekends. Our weekends are Fridays and Saturdays, so by the time we get errands done, work on the yard, work out, and eat dinner, it’s late and we’re usually too tired to go. This weekend, with our usual weekend activities on hold, we couldn’t find reason not to go to the movies.

At the budget movie theater — the one for college students, by college students — we saw Get Him to the Greek, a silly guy flick with P. Diddy, Jonah Hill, and Russell Brand. The quick-and-dirty review: Brand was far less irritating than usual, and P. Diddy was a lot funnier than I expected.

The second flick was the highly tweeted Inception, the mind-bending Leo DiCaprio thriller. There were two problems with it: 1) I have the attention span of a gnat. 2) Will Ferrell didn’t make a cameo.

It ran two-and-half hours. Two-and-half hours!

As my luck would have it, the most entertaining moment of the our movie nights came during last night’s previews: After a nauseating Eat, Pray, Love trailer, a gent from Texas yells, “NOT HAPPENING!!!”

Talk about box office gold.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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