About six months ago, I tripped on a running shoe and stepped on the case of my MacBook Pro, cracking the glass. The MacBook was less than a year old at the time, and a repair through Apple was going to cost me more than I wanted to spend.
I’m going to fix it myself!
Years ago, I was a systems analyst, which was a fancy name for a girl geek who did everything from software training to server upkeep. I also maintained more than 50 laptops for a national news organization, so I had seen my share of abused laptops; they usually weren’t mine, though. If I had cracked my display in 2003, I would have fixed it myself. So why not now?
I did some googling, found a place that sells MacBook glass, bought the panel, a tool kit and a special suction cup. Then I let all that shit sit in the Amazon boxes for three months — until the other day when I got up the nerve to do the repair.
I watched a couple of YouTube videos that explained the complications of replacing the displays on the Unibody models, and I finally settled on one by Small Dog Electronics, an Apple reseller and Mac repair shop in Waitsfield, Vt. The tech in the video was clear, concise and careful. She was precise in her message, explaining this was not a beginner’s repair and urging caution and patience. She was right; it was not. Although I succeeded in replacing my glass panel, I did not need to replace the LCD — and if I had, I’m not sure whether I would have attempted it. If you do, and if you’re thinking of replacing it yourself, heed the advice of Small Dog Electronics and consider having a pro do it. Watch the video, which has a second part, and see for yourself.
ED’S NOTE: This post was originally published December 2011. It reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
In what is a nice break from the nearly insufferable, panic-inducing holiday ads of the season, EDITED 11-30-2012 Prime-time viewers are getting an eyeful of glamour, thanks to Dior’s J’adore ”film” by Jean-Jacques Annaud, that features the always-gorgeous Charlize Theron, and co-stars such greats as Grace Kelly, Marlene Dietrich, and Marilyn Monroe.
The commercial, which was filmed in the Galerie des Glaces at Versailles, isn’t new; it was released in early September. However, it’s getting airtime this holiday shopping season, as it should, because the spot easily and smartly appeals to both sexes: the women who want to be Charlize Theron, and the husbands and boyfriends who want to be with Charlize Theron.
What caught my attention was the music that propelled the viewer through the couture-show setting: 2009′s Heavy Cross by Gossip — with Beth Ditto‘s punk princess vocals and Brace Paine’s hypnotic bass riff — was compelling enough to make me grab my iPhone and Shazam it. (I have since played this song to death.)
At the time of this writing, this clip on YouTube had 1,211,325 views, 4,404 likes, 84 dislikes, and 474 comments.
From the YouTube comments:
I have a theory, each of the girls represent a perfume:
Grace Kelly (Miss Dior Cherie)
Marlene Dietrich (Hypnotic Poison)
Marilyn Monroe (Dior Addict or J’adore)
Charlize Theron (J’adore obviously)
Nice theory, franzchick66. I can’t afford to smell that good, so I’ll have to take your word.
The subscribers to Dior’s YouTube channel are active and enthusiastic about the “films.” I’ll readily admit that I know nothing about couture, but even so, I still remember Dior’s 2007 smokin’ hot, 30-second “film” that has Charlize striding through a mansion, elegantly disrobing as only she can to Marvin Gaye’s 1978 Funky Space Reincarnation.
And that, kids, is what they call an impression.
About the Dior Channel
(As of Dec. 13, 2011)
- Total Upload Views: 3,535,200
- Joined: Oct. 14, 2005
- Subscribers: 7,288