Posts Tagged ‘Web 2.0’

P050111PS-0210 by The White House
P050111PS-0210, a photo by The White House on Flickr.

Ever the social media masters, the Obama administration uses flickr to publicize a series of pictures from inside the White House, depicting the hours leading up to the president’s announcement that al-Qaeda leader Osama bin Laden had been killed by U.S. special forces in Abbottabad, Pakistan.

I heard about this earlier from a better-connected journalist, but I didn’t get a chance to post it until now.

Behold! Perform This Way by Weird Al Yankovic.

Here’s some background for the Little Monsters: Weird Al wanted to do include his parody of the Lady Gaga song Born This Way on his new album. There was a failure to communicate, and well, long story short, now there’s a new video going viral.

At the time of this writing, Perform This Way has 465,322. Trey Barrineau says when he broke the story Wednesday that the video had 300 views on YouTube.

Quite possibly the strangest ad I’ve seen this week. Making things weirder: The guy in the ad looks like someone I know.

Tournageddon: Experience March Madness the Kenny Powers wayED’S NOTEThis post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Kenny Powers is back hawking K-Swiss Tubes during the sweat-soaked, beer-stained, testosterone-fueled insanity that is March Madness.

Yes, this news is about as fresh as a towel on a locker room floor  — I have to admit that I had forgotten about our loveable anti-hero and his side job for K-Swiss (NASDAQ: KSWS). Even so, I want to quickly examine  the most recent leg of the campaign I wrote about last summer. “Tournageddon” is a balls-to-the-wall social-media push that starts on Facebook and ends up on Yahoo Fantasy Sports.

Fans can submit their picks, pore over team analyses, get recaps filled with Kenny’s insights and — ultimately — they can spend more times him and his Tubes. And when fans are done killing time mourning their busted brackets, they can download the Muscle Machine app from iTunes or let Kenny manage their Facebook page with the Workout Wingman app. The idea behind the Wingman app is you’ll be “training in K-SWISS Tubes like a true frickin’ champion” instead of Facebooking (fat chance) and Kenny will answer your friends’ posts (“You’re f-in’ OUT, MOM!”).

Since I last wrote about Kenny Powers and Tubes, the Tubes site has been overhauled with a very masculine red and black theme. Very fiery. Powerful. Like Hell. Makes me want to go buy some Axe body wash or something. Lame jokes aside, it’s a very comprehensive e-commerce portal: Shoppers can customize a pair of Tubes, watch the very funny advertising spots featuring Patrick Willis and Jeremy Shockey, connect with Kenny on Facebook and Yahoo, and even order season one of Eastbound & Down, the critically acclaimed six episodes that introduced us to a foul-mouthed has-been ballplayer that somehow stole our hearts.

I think what I appreciate most about the Tubes campaign is how all the copy maintains Kenny’s voice, such as it is outside of the HBO series, while promoting the athletic shoes. It’s unlikely actor/Kenny creator Danny McBride was available to whip up copy for 72andSunny, the agency behind the Tubes campaign, so props to the writers for keeping Kenny real and an appropriate PG-13. He’s still a crass buffoon, even when he’s not dropping the f-bomb after every third utterance.

Finally, here’s Kenny in the spot “Gravity,” featuring New Orleans tight end Jeremy Shockey. I had planned to post this a long time ago, but I couldn’t find it and then I eventually lost interest. Perhaps the lackluster second season of Eastbound & Down played a role in my forgetfulness.

 

 

Does that headline seem familiar? It might. It’s the headline I wrote for today’s story in USA TODAY. (I did not, however, edit the online story.) Didn’t read it? That’s OK. I’ll recap and link: Men’s Health, with the help of Rodale Inc., is reporting that Washington, D.C., is the top socially networked city in the country!

The exclamation point there is just a result of an extra cup of coffee on a rainy day — not actual surprise. It makes sense that the one U.S. city where reach and influence is everything that every person would be wired in Facebook, Twitter, LinkedIn and beyond. (“My 140 crappy characters will change this world! I know it!” ~Insert name of unknown congressman here.)

El Paso appears to be the least wired-in city, with research suggesting that residents have a high rate of job satisfaction. The USA TODAY story quotes psychologist and MIT professor Sherry Turkle who says El Paso residents could simply be happier with their off-line lives.

From the story:

“When people are gratified and fulfilled in their face-to-face interactions, when these satisfy their desire for connection, for gossip, for feeling wanted and plugged in, they don’t need to feel technologically plugged in,” Turkle says.

It’s a shame this story couldn’t have been longer because Turkle touches on a question I wrestle with daily: Would I be so plugged in if I were happier and more connected in the physical world? I think that’s something everyone should ask themselves from time to time, especially as digital networks continue to expand and permeate our lives.

Would we be happier without Facebook? Twitter? Digg? Reddit? Etc.?

I’ve often said — but not here — that too many businesses rely on the interns to run their social media efforts, essentially putting a brand in the hands of a child. (My agent even told me I’m right about this, so I must be.) Leave it to Charlie Sheen, Hollywood’s reigning douchebag, to prove my point.

This is me #winning.

Trey Barrineau at USA TODAY’s LifeLine blog is reporting that Sheen is taking applications for a social media intern. Have a Twitter account and big dreams of playing lackey to a loser? Want to apply? The ad is here.

foursquare at the movies!

This cool foursquare graphic looks at 2010’s opening-weekend movie check-ins, breaking down the data by title, gender preferences and overlap, and regional interest. Of note: Mississippians dug Gulliver’s Travels and Toy Story 3, while Utahns preferred Edge of Darkness and Tooth Fairy.

Among my opening-weekend check-ins: The Town and Wall Street: Money Never Sleeps.  I slept like a baby during both. Not among my opening-weekend check-ins: Sex and the City: 2. I write this proudly.

In other foursquare news, the location-based social network is now distinguishing between friends and followers. This will allow marketers to determine the users with a large reach. The HubSpot blog has details in their Feb. 28 post that I missed because I was researching strategies for Angry Birds or doing something equally important.

I also missed foursquare’s “Rudest Cities in the World” list posted Feb. 28 on the network’s engineering blog. While it is interesting to know that Manchester, England, has the most … colorful … check-ins in the world, the post more importantly details how the company will mine (explore) the data it collects to make decisions about venues, promotion and demographics. The post is heavy on the tech, but offers some insight into foursquare’s ambitions.

For those more interested in the rude cities themselves, AOL Travel has a roundup.