UPDATE FEB. 1, 2012: Adds Eastbound & Down “Drum Tease” clip and updates numbers of views and likes for clips.
Rejoice has-been athletes everywhere! Kenny Powers is back in Eastbound & Down, and from the looks of this promo, it looks like he’ll be pitching the rawhide in Myrtle Beach, S.C., this season. Nice to know he found time to shoot the HBO series between pitching Tubes for shoemaker K-Swiss (NASDAQ: KSWS).
Season 3 debutes Feb. 19 on HBO with the tagline urging viewers to “Get F**king Ready.”
At the time of this update, this clip had 175,270 views, 460 likes, and 9 dislikes. It had 1,500 when I first posted this Jan. 31.
Meanwhile, the Season 3 “Drum Tease” for Eastbound & Down has 436,081 views, 745 likes, and 15 dislikes.
EARLIER: More on Kenny Powers
EVEN EARLIER: K-Swiss recruits Kenny Powers
ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.
Has-been athletes everywhere will be relieved to know that Kenny Powers is still gainfully employed by shoemaker K-Swiss (NASDAQ: KSWS) as a spokesman for Tubes.
The latest collection of commercials featuring the foul-mouthed anti-hero of HBO’s original comedy Eastbound and Down was posted to YouTube recently and have since caught their fair share eyeballs. The 2-minute-30-second “Behind the Scenes” short that kicks off the campaign has 387,604 views at the time of this writing.
“Kenny is the CEO; you shut up.” He’s calling the shots at K-Swiss, “doing his thing,” and “being awesome.” Like Kenny’s other Tubes commercials, the spot it silly and engaging. Among the featured co-stars appearing beside actor Danny McBride are supertrainer Jillian Michaels (director of community outreach) of NBC’s Biggest Loser, long-distance runner Josh Cox, MMA champ Jon “Bones” Jones, and the Kansas City Chiefs’ Matt Cassel (director of marketing).
If that’s not enough Kenny and friends, check out the 1-minute-30-second “CEO Kenny Powers” clip that follows.
Are those clips too long? Then watch “NFL” — a 30-second clip that has 20,874 views so far.
As he did in last year’s “Leg Press” and “Secret Muscles” spots, Kenny in “training” (taunting) far superior, still-employed athletes — in this case it’s Matt Cassel and the 49er’s Patrick Willis (VP of carnage). We see the Tubes in action as Cassel and Willis sprint up and down the field (“Cassel, are you CRYING?”), and finally as they overturn Kenny’s horned golf cart. (“You should be ashamed of yourselves, and I am very ashamed … for you. Just so you know, that’s coming out of your paycheck.”)
Although the longer clips are entertaining and make for great time killers, even the 15-second spots are engaging. What’s impressive about these clips is the shorter scripts still maintain the character’s voice and leave us with an imprint of the brand. “No Middle Choice” features Jon “Bones” Jones in a gym where the motto is “Stop Not Training.” Kenny’s toned-down character is in full force for the 15 seconds (“Do you think Jon “Bones” Jones could train like that with any ol’ stupid pair of shoes?”) and we get see the shoes for one second as he talks (“It’s either Tubes or weakness.”) and for another second after the KSwiss logo flashes. Then, like in the other spots, we’re reminded Season 2 of Eastbound and Down comes out Aug. 2 on Blu-Ray. Well, whaddya know?
As a fan who loved the six-episode first season, I was disappointed in the second. So save your money — maybe for some Tubes.
EARLIER: More on Kenny Powers
EVEN EARLIER: K-Swiss recruits Kenny Powers
More proof that you don’t put your brand — or reader engagement — in the hands of a child and/or buffoon.
What follows is a valid suggestion from a reader:
Digital intelligence outfit eMarketer reports that older Facebook users, 35 and older, are connecting with — or “liking” — more brands on the site. Considering these are the folks with the most discretionary income, it’s all the more reason not to put the brand in the hands of a child; marketing through social media is best left to the professionals — not the interns.
Click the eMarketer graphic to go to the post:
Pew Internet & American Life Project has released a great report that looks at Twitter’s expanding adult user base: 13% of adult Internet users are on Twitter! And they’re not just “younger adults.” Check out the jumps for these groups from November 2010 to May 2011.
Also of note: 95% of Twitter users polled own a mobile phone, and 54% of those users access Twitter on their personal device.
The Walls Street Journal reports Amazon customers who bought Lady Gaga’s Born This Way for 99 cents were met with serious delays. A company spokesman told the WSJ that customers who ordered Born This Way on Monday would get the full album for the promotional price.
Good for them. Had these consumers been as
stubborn stupid as I was, they could have wasted three and a half hours of their lives restarting the download.
EARLIER: Web 2.0 goes full force as Amazon offers Lady Gaga’s Born This Way album for 99 cents.
Attention Little Monsters: For one day only eCommerce giant Amazon is offering Lady Gaga’s new album Born this Way for 99 cents. The wheels of Web 2.0 were in full force for this promotion: I heard about it first on my iPhone, and then on Facebook and finally, Tumblr.
Get it while you can click it.
Hat tip to Erin K. at Ultra K for the heads-up.
RELATED: The Weird Al Yankovic parody, Perform This Way.
Ever the social media masters, the Obama administration uses flickr to publicize a series of pictures from inside the White House, depicting the hours leading up to the president’s announcement that al-Qaeda leader Osama bin Laden had been killed by U.S. special forces in Abbottabad, Pakistan.
I heard about this earlier from a better-connected journalist, but I didn’t get a chance to post it until now.
Behold! Perform This Way by Weird Al Yankovic.
Here’s some background for the Little Monsters: Weird Al wanted to do include his parody of the Lady Gaga song Born This Way on his new album. There was a failure to communicate, and well, long story short, now there’s a new video going viral.
At the time of this writing, Perform This Way has 465,322. Trey Barrineau says when he broke the story Wednesday that the video had 300 views on YouTube.
Quite possibly the strangest ad I’ve seen this week. Making things weirder: The guy in the ad looks like someone I know.
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No, really, who’s J?
Editor. Writer. Consultant.
I'm an editor and writer with certifications in public relations and e-Commerce. I also have a background in information technology. (In another life, I was a systems analyst.)
When I'm not editing copy for USA TODAY, I write an occasional short story or poem. My work has appeared in Calliope and the feminist journal So to Speak, and I'm a regular flash-fiction contributor to Paragraph Planet and Doorknobs & Bodypaint. Also on occasion, I interview editors for The Review Review, a comprehensive guide to literary journals and the people who produce them.
My points-of-view are collected on such esteemed outlets as Wordpress, Facebook and Twitter. The views expressed here and elsewhere are mine, not my employers'.
I live in the suburbs of Washington, D.C., with my husband, Trey, our Shetland Sheepdog, and two unhelpful-but-funny cats.