Posts Tagged ‘mobility tech’

Verizon is offering new customers the HTC Thunderbolt for $129 on Amazon. The offer is good only for this weekend, expiring at midnight PT April 25.

Here’s the rub: A two-year contract is required. If you want just the phone, it’s a stout $669.

The HTC Thunderbolt at a glance:

  • Android 2.2 with HTC Sense
  • 768MB of RAM
  • single-core 1 GHz Snapdragon CPU
  • 8GB of built-in memory
  • 32GB preinstalled microSD card
  • 8MP camera
  • 4.3-inch screen

New data released by comScore (NASDAQ: SCOR) suggests iPads aren’t just for die-hard Apple loyalists, the boys — and girls — who wait with bated breath each year to see what Steve Jobs has up his turtleneck.

Nope, iPad owners also use other devices and platforms. Although the comScore Mobilens report shows Apple is — not surprisingly — the most popular smartphone OEM (original equipment manufacturer) among iPad users, Research in Motion (RIM) is second with a 17.5% share, followed by Samsung with 14.3%. Google’s Android is not absent from the findings, either: The report examines the Apple iOS-Android rivalry and finds that 14.2% of iPad users have Android phones, indicating the savviest consumers know you can’t commit to just one OS forever.

Further disposing of the fanboy myth are the age profiles of iPad users: The 25-34 group makes up 27% of iPad users, followed by the 35-44 folks at 20%. So while the 25-44 segment are most likely seeking more advanced technical capabilities, they’re also more likely to have the discretionary income to buy an iPad — more so than, say, the 18-24 crowd (15.2%) and the 55-64 group (7.3%).

27% of iPad users are 25 to 34 years old.

comScore Mobilens
February 2011 study

The 18-24 set won’t be without for long, though. The growth of the e-textbook market will see to that, putting tablets –including iPads — and other mobile learning tools in the hands of younger users and marking the declining cost of adoption.

In the latest proof of the shift in the textbook industry: CourseSmart, a consortium of e-textbook providers, has partnered with Pearson eCollege (NYSE: PSO) to offer colleges and universities access to more than 20,000 textbook titles and other course materials from more than 25 publishers. (By contrast, Publishers’ Weekly reported in August that CourseSmart’s iPad app offered access to 14,000 digital textbooks from five publishers. ) The new titles will be made available through Pearson’s LearningStudio, a cloud-based software-as-a-service platform that allows colleges to offer students the option to buy digital education materials at a lower cost.

UPDATE 04-20-2011: CourseSmart announced today its app for Android, CourseSmart for Android 1.0. (Awesome name. Hope they paid that marketer well.)

From the news release, CourseSmart for Android 1.0 at a glance:

  • Search for a topic within a single book or across an entire e-textbook stack and access the table of contents
  • Zoom in on text and graphs
  • Scroll through or jump to individual pages
  • Read e-textbooks in landscape or portrait mode
  • View, add and edit text notes
  • Access to 90% of all core higher education textbooks in use today
  • Shop for books at up to 60% off using an AOS version of CourseSmart’s website

eMarketer graphic on tablet users' habits

UPDATE 04-20-2011: eMarketer looks
 at an AdMob study that shows 80% of tablets are used at home and they’re used for entertainment purposes. The No. 1 activity: playing games. I guess even older users love Angry Birds. Only 46% of respondents say they read e-books on tablets.
Click on the eMarketer graphic to read the whole post.

Emarketer study looks at U.S. mobile ad spending. The study estimates a 48% jump from 2010. (Graphic mapped to eMarketer blog post about study.)

 

 

 

via Quick Stat: US Mobile Ad Spending Expected to Break 1 Billion This Year.

Acer Iconia Tab A500Acer announced the April 24 release of its 10-inch Honeycomb tablet, the Iconia Tab A500, priced at a-not-unreasonable $450. With nearly identical hardware specs and $150 cheaper than the pricey Motorola Xoom’s, ZDNet is hailing the A500 as “Xoom Light.” The bad news? It has half the flash storage. Still, not a bad deal if you want to test drive Honeycomb and don’t want to sell your soul to do it.

You can preorder the A500 at Best Buy.

The Iconia Tab A500 at a glance:

  • Weight: 1.7 lbs.
  • Dual-core NVIDIA Tegra 2 processor
  • 1.0GHz processing speed
  • 1GB DDR2 memory
  • 16GB eMMC on-board memory
  • 4G LTE connectivity
  • 2MP front-facing camera
  • 5MP rear camera
  • HDMI
  • Supports microSD up to 32GB
  • High-speed USB 2.0 port

Source: Amazon.co.uk

Gigaom is reporting Acer’s Iconia A100, a 7-inch Google Android Honeycomb tablet, has appeared on the UK’s Amazon site for pre-order ahead of its April 20 release date and is priced at around $485 (US dollars), a bit less the Motorola Xoom, which begins at around $600.

The Iconia A100 at a glance:

  • 512MB RAM (not KB as on the site)
  • 8GB hard drive
  • NVIDIA Tegra 250, 1GHz Dual-Core processor
  • 1024 x 600 screen resolution
  • 5MP auto-focus camera
  • 2MP front-facing camera
  • Dolby mobile sound enhancement
  • 3.5mm audio jack

Meanwhile, HTC tweeted Friday that they’ll be offering Honeycomb upgrades for its HTC Flyer when it’s made available.

Source: HTC press room

The HTC Flyer at a glance:

  • 1.5GHz single-core processor
  • 1GB RAM
  • 32GB flash storage (expandable via microSD card)
  • aluminium unibody construction
  • 7-inch display
  • 1024 x 600 screen resolution
  • 5MP rear camera
  • 1.3MP front-facing camera

Why write about the Motorola Xoom and iPhone 5 rumors when you can revisit the days of “transportable phones” and “cell-u-lar phones”?

Mashable has a roundup of 10 vintage commercials for mobile phones that’s a terrific time-waster, er, research. I found this one for Radio Shack’s “affordable, portable cell-u-lar phone” particularly nostalgic. (“Cellular service available in most major cities.”) And check out the sexy transporting case!