Posts Tagged ‘media’

EDITOR’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 
Our heroine from the Toyota Venza commercial can be seen in the new Triscuits commercial.
 

 
That’s all I have to say about that right now because I have to go to dinner.
 

Like this commercial? Hate it?

 

Tell me why! (No registration required.)

 

Like the ad? Show Allyn Rachel the love on her Facebook page.

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RELATED: Toyota Venza Girl plugs eBay

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 

EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers. No agencies or products are endorsed.
 

 
Why haven’t we seen this before? In a 15-second clip, posted on YouTube on Aug. 5, Mayhem tries to use an electric buzzsaw. (Phhhht.) At the time of this writing, it had 303 views, 56 likes, and 1 dislike (though I might click the thumbs-down myself.) At 9:48 p.m. Aug. 5, the clip had been posted on the Mayhem Facebook page for about an hour, during which 2,091 people liked the ad, 496 had shared it, and 66 people had commented on it, including Amie who said:
 

Crushin’ on Mayhem! :-)

 
No one ever crushed on the Geico lizard, did they?

 

EARLIER: A roundup of 2011 Mayhem commercials

 
AGENCY: Leo Burnett, the agency that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Allstate is reuploading its Mayhem videos to YouTube, and because I subscribe to their channel, my phone is blowing up. Of course, this mean I stop everything to post a fan favorite. In this 30-second spot for the insurance company, Mayhem as the guy who’s going to sue you because you hit him and he spilled his large espresso in his lap.
 

Your 15-minute insurance may not cover my $90,000 car, so I sue you because that’s what I do.
~ Mayhem,
The guy who is going to sue you

 
Mayhem fans visiting this site may notice some videos are marked “expired.” I noticed this just tonight when I was checking some links. I will update the Allstate posts as soon as Allstate finishes updating its channel. Thanks for your patience — and for reading.
 

‘Mayhem the Guard Dog’

 

 

EARLIER: A roundup of 2011 Mayhem commercials

 

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.

 
I’m a slave to you people. Allstate uploads a Mayhem video and I stop everything to post it. Yet another one for March Madness. Mayhem is a power forward from your alma mater and …
 

You couldn’t look away if your kitchen were on fire!

 

Hey! Your kitchen’s on fire!

~ Mayhem,
The Power Forward

 
NCAA fans will get an eyeful of this one as we sink our teeth into the Sweet 16. This clip is super fresh — at the time of this writing, posted on YouTube on March 22, had only 115 views. At 3:45 p.m., the clip was not yet posted on the Mayhem Facebook page. However, the “Final Four” clip, which was posted on the Facebook page (finally) on March 18, had 4,475 Facebook likes, 181 comments, and it’s been shared 1,094 times. On YouTube, it has 37,468 views, that’s up from 1,827 on March 16.
 

‘Final Four Mayhem’

 

 

EARLIER: A roundup of 2011 Mayhem commercials

 

Federal requirements for graphic warnings on cigarette packaging do not violate tobacco companies’ free speech rights, a federal appeals court ruled Monday. The decision by the Sixth U.S. Circuit Court of Appeals, located in Cincinnati, contrasts last month’s ruling by Judge Richard Leon of the U.S. District Court for the District of Columbia. In his ruling, Leon sided with the tobacco companies that argued the gory labels compel speech violated the First Amendment protections to refrain from speaking.

The grisly warning labels, which feature such images as diseased gums and a body on an autopsy table, are at the centers of two legal disputes. As The Wall Street Journal points out, the Sixth Circuit’s ruling focuses on the overall reach of the 2009 Family Smoking Prevention and Tobacco Control Act, which gives the FDA power to regulate tobacco and nicotine, including authority over the industry’s marketing and advertising efforts. The D.C. case focuses on the graphic images, which include diseased lungs; a man exhaling smoke through a tracheotomy hole; a baby surrounded by smoked being kissed by its mother; a man using an oxygen mask; a crying woman; and a man wearing a T-shirt with a “no smoking” symbol and the words “I QUIT.”

The plaintiffs, R.J. Reynolds Tobacco, Lorillard Inc., and other tobacco companies, have appealed the Sixth Circuit’s ruling to federal district court. Court watchers have said the cases will eventually go to the Supreme Court.
 

EARLIER: FDA releases grisly images for cigarette packages

 

What do you think of this attempt to deter smoking?

 

Too much? Not enough?

 

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
We all saw this coming, didn’t we?  New Mayhem for March Madness. I think the NCAA fans are too preoccupied by the season: At the time of this writing, this clip, posted on YouTube on March 16, had only 1,827 views. At 8:11 p.m. March 17, the clip was not yet posted on the Mayhem Facebook page. However, the “Guard Dog” clip, which was posted to YouTube on March 14, the same day it was posted on the Facebook page, has 35,508 views; 5,106 people “like” the video on Facebook, 266 people have commented, and it has been shared 2,232 times.
 

 

FROM JULY 2011: A roundup of 2011 Mayhem commercials

 
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ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

More insight-packed, 30-seconds-or-less commentary to come. This is just a quick-and-dirty roundup.
 

1. Doritos’ “Man Best Friend” because dog murderers are just really funny sometimes.

 

 

2. Chevy’s “Happy Grad” because I love it when the hopes and dreams of a young graduate are killed and buried under a tsunami of disappointment and tears — sooner rather than later.

 

 

3. “Cheetah” because the closed-captioning script for the Hyundai Veloster Turbo commercial included the line: “Friend girly screams.”

 

 

4. Suzuki’s “Sled” with 50 Cent – because it has fluffy doggies and Fiddy. What more could I ask for?

 

 

5. And finally — perhaps my fave — Skechers’ “Go run, Mr. Quiggly!” – because the dog replaced a no-talent Kardashian.


 

 

RELATED: Volkswagen 2012 Game Day commercial.
 
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