Posts Tagged ‘media’

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.

 
I’m a slave to you people. Allstate uploads a Mayhem video and I stop everything to post it. Yet another one for March Madness. Mayhem is a power forward from your alma mater and …
 

You couldn’t look away if your kitchen were on fire!

 

Hey! Your kitchen’s on fire!

~ Mayhem,
The Power Forward

 
NCAA fans will get an eyeful of this one as we sink our teeth into the Sweet 16. This clip is super fresh — at the time of this writing, posted on YouTube on March 22, had only 115 views. At 3:45 p.m., the clip was not yet posted on the Mayhem Facebook page. However, the “Final Four” clip, which was posted on the Facebook page (finally) on March 18, had 4,475 Facebook likes, 181 comments, and it’s been shared 1,094 times. On YouTube, it has 37,468 views, that’s up from 1,827 on March 16.
 

‘Final Four Mayhem’

 

 

EARLIER: A roundup of 2011 Mayhem commercials

 

Federal requirements for graphic warnings on cigarette packaging do not violate tobacco companies’ free speech rights, a federal appeals court ruled Monday. The decision by the Sixth U.S. Circuit Court of Appeals, located in Cincinnati, contrasts last month’s ruling by Judge Richard Leon of the U.S. District Court for the District of Columbia. In his ruling, Leon sided with the tobacco companies that argued the gory labels compel speech violated the First Amendment protections to refrain from speaking.

The grisly warning labels, which feature such images as diseased gums and a body on an autopsy table, are at the centers of two legal disputes. As The Wall Street Journal points out, the Sixth Circuit’s ruling focuses on the overall reach of the 2009 Family Smoking Prevention and Tobacco Control Act, which gives the FDA power to regulate tobacco and nicotine, including authority over the industry’s marketing and advertising efforts. The D.C. case focuses on the graphic images, which include diseased lungs; a man exhaling smoke through a tracheotomy hole; a baby surrounded by smoked being kissed by its mother; a man using an oxygen mask; a crying woman; and a man wearing a T-shirt with a “no smoking” symbol and the words “I QUIT.”

The plaintiffs, R.J. Reynolds Tobacco, Lorillard Inc., and other tobacco companies, have appealed the Sixth Circuit’s ruling to federal district court. Court watchers have said the cases will eventually go to the Supreme Court.
 

EARLIER: FDA releases grisly images for cigarette packages

 

What do you think of this attempt to deter smoking?

 

Too much? Not enough?

 

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
We all saw this coming, didn’t we?  New Mayhem for March Madness. I think the NCAA fans are too preoccupied by the season: At the time of this writing, this clip, posted on YouTube on March 16, had only 1,827 views. At 8:11 p.m. March 17, the clip was not yet posted on the Mayhem Facebook page. However, the “Guard Dog” clip, which was posted to YouTube on March 14, the same day it was posted on the Facebook page, has 35,508 views; 5,106 people “like” the video on Facebook, 266 people have commented, and it has been shared 2,232 times.
 

 

FROM JULY 2011: A roundup of 2011 Mayhem commercials

 
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ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

More insight-packed, 30-seconds-or-less commentary to come. This is just a quick-and-dirty roundup.
 

1. Doritos’ “Man Best Friend” because dog murderers are just really funny sometimes.

 

 

2. Chevy’s “Happy Grad” because I love it when the hopes and dreams of a young graduate are killed and buried under a tsunami of disappointment and tears — sooner rather than later.

 

 

3. “Cheetah” because the closed-captioning script for the Hyundai Veloster Turbo commercial included the line: “Friend girly screams.”

 

 

4. Suzuki’s “Sled” with 50 Cent – because it has fluffy doggies and Fiddy. What more could I ask for?

 

 

5. And finally — perhaps my fave — Skechers’ “Go run, Mr. Quiggly!” – because the dog replaced a no-talent Kardashian.


 

 

RELATED: Volkswagen 2012 Game Day commercial.
 
ALSO RELATED: FERRIS BUELLER TAKES ANOTHER DAY OFF – WITH A HONDA CRV
 

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE: As of 12:20 p.m. Feb. 6, the clip has 5,198,818 views, 19,893 likes, and 697 dislikes.

I don’t know where to begin with this. I can only say that I saw Volkswagen’s extended Super Bowl ad on Twitter, it had a cute dog — and Darth Vader — so I was compelled to post it.
 

 
At the time of this writing, this clip, which was posted Jan. 30, had 1,476,473 views, 7,827 likes, and 275 dislikes.

Before I even hit “publish” on this post, the clip, which was posted Jan. 30, had 1,539,513 views, 8,004 likes, and 277 dislikes

When I first saw the ad on YouTube, this was one of the top comments (spelling and grammar are uncorrected):
 

I wanna know what this had to do with star wars at all.
~ warguy2499,
YouTube member

 
I know, warguy, I also wondered that. And then later I remembered the “Vader Kid” ad from last year. It seems, too, the other 1,539,512 1,476,472 viewers also seem confused and detached, weighing in with:
 

So a dog is faster then a VW beetle?
~ PZYLA,
YouTube member

 
Probably not the “impression” the Volkswagen marketing folks were hoping for. This probably wasn’t the commercial’s goal either:
 

…the f*** did that come from?!
~ mrbradpainter,
YouTube member

 
I would have gone with “What the hell?” but I see your point, mrbradpainter. And then we have another viewer who is also unable to summon even a bit of aesthetic distance:
 

This car is crap, a dog is faster than it!
~ djsta77,
YouTube member

 
Yeah, djsta77, but the car is CUTE! Some folks really buy into form over function, and we don’t see the dog pass the car.

Even if some viewers are scratching their heads, Volkswagen at least got their attention. And for those who didn’t get the Star Wars tie-in, they probably didn’t see the wildly popular “Vader Kid” ad from last year or “The Bark Side,” the Volkswagen Game Day teaser — which is beyond cute, even if it doesn’t have a sheltie.
 

 
At the time of this writing, “The Bark Side,” uploaded on Jan. 18, had 11,005,635 views, 71,851 likes, and 1,300 dislikes.
 
About the Volkswagen YouTube Channel
(As of Feb. 2, 2012)

Date joined: ?
Subscribers: 26,687
Video views: 83,572,818
 

RELATED: The VW “The Force” aka “Vader Kid” ad from 2011

 

 
As of Feb. 6, 2012, this clip had 50,373,140 views, 195,942 likes, and 3,140 dislikes.

EARLIER: FERRIS BUELLER TAKES ANOTHER DAY OFF – WITH A HONDA CRV

 

UPDATE FEB. 1, 2012: Adds Eastbound & DownDrum Tease” clip and updates numbers of views and likes for clips.

Rejoice has-been athletes everywhere! Kenny Powers is back in Eastbound & Down, and from the looks of this promo, it looks like he’ll be pitching the rawhide in Myrtle Beach, S.C., this season.  Nice to know he found time to shoot the HBO series between pitching Tubes for shoemaker K-Swiss (NASDAQ: KSWS).

Season 3 debutes Feb. 19 on HBO with the tagline urging viewers to “Get F**king Ready.”
 

 
At the time of this update, this clip had 175,270 views, 460 likes, and 9 dislikes. It had 1,500 when I first posted this Jan. 31.

Meanwhile, the Season 3 “Drum Tease” for Eastbound & Down has 436,081 views, 745 likes, and 15 dislikes.
 

 

EARLIER: Kenny Power still gainfully employed in 2011

 

EARLIER: More on Kenny Powers

 

EVEN EARLIER: K-Swiss recruits Kenny Powers

 

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 12:01 a.m. FEB. 1: The clip now has 4,827,077 views, 21,730 likes, and 1,946 dislikes.

UPDATED AT 8:25 P.M. JAN. 30

Honda is cleverly tapping into aging Gen-Xers’ ridiculously bloated sense of ’80s nostalgia with a new extended advertisement for its cross-over vehicle, the CR-V.

(Editor’s note: Although I’m a Gen-Xer, I hate all things ’80s except for Prince, so it pains me to type the rest of this post.)

Matthew Broderick has been cast as himself to sort of reprise his character Ferris Bueller (gag) from the overappreciated, overcelebrated 1986 John Hughes flick Ferris Bueller’s Day Off. For the Millennials who may not remember John Hughes, he was the writer-director who convinced an entire generation that growing up middle- to upper-middle class in the suburbs was really, really, really hard — almost as hard as growing up in, say, 1960s Harlem or the Khmer Rouge’s Cambodia.

Now writer-director Todd Phillips (Old School, The Hangover) wants to convince us that Matthew Broderick actually drives a CR-V and has fun doing it.

And although I hate the movie the ad based on, the 2:25-minute spot isn’t completely without promotional merit: The creators have hidden more than two dozen references to the movie throughout clip, and viewers are encouraged to see how many they can find — which could make for a fun afternoon for folks who have time for that sort of thing.

At the time of this writing, the ad had 307 views, 1,468 likes, and 302 dislikes.

At the time of this update, the clip on YouTube had 433,493 views, 11,350 likes, and 1,288 dislikes.

When I first saw the ad on YouTube, this was one of the top comments (spelling and grammar are uncorrected):
 

The f*** is this s***? Tease me with what looks like a new ferris beuler movie and give me a honda commercial?.
~ garrettcurrie,
YouTube member

 
Sorry you’re disappointed, garrettcurrie, but it’s better for the generations to come that there is no Ferris Bueller sequel.

Mere minutes later as I prepared to wrap up this post with a dash more snark, a fellow Gen-Xer weighed in with:
 

I can’t tell if I appreciate getting a chance to revisit moments from “Day Off”, or if I’m outraged that Honda and MB defaced such a great movie to sell a freaking CRV.

I think Honda will learn that, while the Boomers may have responded well to nostalgia in their targeted advertising, GenXers are more likely to be outraged at having our cultural touchstones exploited.

~ sekhmetrix,
YouTube member

 
As I said before, I’m a Gen-Xer. But I’m not outraged. Nor am I persuaded. Exploit the touchstones — especially shitty ones. Keep Broderick working and contributing to the economy. Just don’t expect me to buy one of those ugly CR-Vs.
 
About the Honda YouTube Channel
(As of Jan. 30, 2012)

Date joined: Oct. 10, 2005
Subscribers: 37,958
Video views: 18,293,527

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.

In the flurry of the holiday rush, this Mayhem commercial slipped past me. Just as well, I’ve been on hold most of the holiday season trying to get a prescription filled during a drug shortage. (But that’s a more serious post about supply and demand, distribution management and unnecessary government regulations to be written at a later date.)
 

 
Other Mayhem fans seem to be preoccupied by the season distracted, too: At the time of this writing, this clip, posted on YouTube on Dec. 20, had only 301 views. The clip was posted at 5:20 p.m. Sunday on the Mayhem Facebook page, where 8,723 people like it and 1,549 are sharing it.
 

FROM JULY 2011: A roundup of 2011 Mayhem commercials


 

 
Oh, Mayhem. You had me at “shaky, shaky” last year. Who would’ve thought our love affair would last when Allstate (NASDAQ: ALL) decided to make insurance funnier than a gecko?

“Mayhem” continues to charm in the most recent spots, which were posted on Allstate’s YouTube channel in late May. Actor Dean Winters joyfully takes on the roles of Mayhem as a raccoon (“Raccoon Mayhem”), a Craigslist buyer (“Motorcycle Mayhem”) and a kid intent on clogging a toilet with toys (“Toilet Flood Mayhem”). Quick looks at YouTube and Facebook show the ads’ dark humor proves popular.

At the time of this writing, “Raccoon Mayhem” had 183,103 views on YouTube, 674 likes and 10 dislikes. On Mayhem’s Facebook page, which boasts 991,447 followers, 372 people liked the ad and 58 commented. On YouTube, 44 viewers weighed in, including one who said:

This commercial helps me forget the pain of sitting through a Magnum Ice Cream, or Geico, or Progressive commercial. Mayhem makes a valid point about how one shouldn’t just go for the cheapest brand when selecting an insurer, and at the same time he’s clever and amusing.

High praise, that.

The 15-second ad “Toilet Flood Mayhem” has only 31,523 views on YouTube, 68 likes and one dislike, and two comments not of note. (I guess a kid shoving toys in a toilet just isn’t as fun as a raccoon eating insulation.) On Facebook, however, this ad has 771 likes and 255 comments, including:

Love Mayhem. No commercial is better. Kids call me to tell me Mayhem is on. Awesome.

(I think it’s sweet her kids call her to tell her a commercial is on, but wouldn’t it be over with by the she answered?)

 

 

“Motorcycle Mayhem” — a 30-second spot that I had not seen before today — has 1,664 likes on Facebook and 166 comments. This time Mayhem is answering an online classified ad and the script is nearly perfect: “You listed this midlife crisis on the Internet, and three e-mails later, you’re going to trust me to a test drive? How hard can this be?”

At the time of this writing, the spot has been viewed on YouTube 46,761 times and generated 11 comments. Among the top-rated remarks:

I would sit through this commercial a thousand times and still be happy. I turn the channel when that stupid gecko and his fake radio show or that stupid woman and her fake Walmart comes on TV.

and

I personally believe this is the worst one, and it’s still pretty funny.

Although comments and likes don’t necessarily translate into “conversions” (actual customers), Mayhem’s dark humor has impact — he’s effective. We know who he is and we know the brand — and brand recognition goes far these days. It seems Allstate found themselves in good hands when they hired Leo Burnett, the agency that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

Nielsen reports that Google is still the top web brand in 2011, followed by Facebook, which is where Americans spend the most time online. According to Nielsen’s Q3 social media report,  Facebook users spent 53.5 billion minutes on the site in May 2011. (I bet I work with some of those Facebook enthusiasts.) It is also the top social networking site through mobile devices: 46,500,000 unique audience members.

ED’S NOTE: This post reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

In what is a nice break from the nearly insufferable, panic-inducing holiday ads of the season, prime-time viewers are getting an eyeful of glamour, thanks to Dior’s J’adore “film” by Jean-Jacques Annaud, that features the always-gorgeous Charlize Theron, and co-stars such greats as Grace Kelly, Marlene Dietrich, and Marilyn Monroe.

The commercial, which was filmed in the Galerie des Glaces at Versailles, isn’t new; it was released in early September. However, it’s getting airtime this holiday shopping season, as it should, because the spot easily and smartly appeals to both sexes: the women who want to be Charlize Theron, and the husbands and boyfriends who want to be with Charlize Theron.

What caught my attention was the music that propelled the viewer through the couture-show setting: 2009’s Heavy Cross by Gossip — with Beth Ditto’s punk princess vocals and Brace Paine’s hypnotic bass riff — was compelling enough to make me grab my iPhone and Shazam it. (I have since played this song to death.)

At the time of this writing, this clip on YouTube had 1,211,325 views, 4,404 likes, 84 dislikes, and 474 comments.

From the YouTube comments:
 

I have a theory, each of the girls represent a perfume:

Grace Kelly (Miss Dior Cherie)
Marlene Dietrich (Hypnotic Poison)
Marilyn Monroe (Dior Addict or J’adore)
Charlize Theron (J’adore obviously)

<3 Dior!

~ franzchick66,
YouTube member

 
Nice theory, franzchick66. I can’t afford to smell that good, so I’ll have to take your word.

The subscribers to Dior’s YouTube channel are active and enthusiastic about the “films.” I’ll readily admit that I know nothing about couture, but even so, I still remember Dior’s 2007 smokin’ hot, 30-second “film” that has Charlize striding through a mansion, elegantly disrobing as only she can to Marvin Gaye’s 1978 Funky Space Reincarnation.

And that, kids, is what they call an impression.
 

 
About the Dior Channel
(As of Dec. 13, 2011)

  • Total Upload Views: 3,535,200
  • Joined: Oct. 14, 2005
  • Subscribers: 7,288