Who’s hanging out on Google+?
We return to our regularly scheduled programming — with no more vacation pictures or campaign spots for a while.
Emarketer, citing findings from a six-month Simply Measured study, says that although brands are flocking to Google+, they’re not seeing the level of consumer engagement found on other networks. Maybe it’s because no one is on Google+:
Emarketer points to a February 2012 study by Arbitron and Edison Research found that only 8% of U.S. consumers had a profile on Google+.
Still, Google+ is in its infancy and Facebook ain’t dead yet.
Meanwhile, Ad Age Digital reported Monday that brands aren’t “hanging out” so much as they are “pinning” — as the all-seeing-all-knowing Internet giant takes fourth place in mindshare behind social media darling Pinterest.
The Ad Age article steps beyond the brands’ lack of interest and nicely summarizes a bigger problem with Google+:
The broad consensus is that Google+ is an empty city where the masses go to set up a profile but then seldom return.
This girl is part of the masses who flocked and then fled. I’ve set up a profile, and I have returned from time to time, but my other friends aren’t on — they’re not sharing, not engaging. I interact most on Google+ with strangers who have shared this blog through their profiles. Although I believe Google+ will have a bigger place in social media and digital marketing, I believe the adopters must first shake their unwavering loyalty to Facebook. And that could take a helluva lot longer than a mere nine months.
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No, really, who’s J?
Editor. Writer. Consultant.
I'm an editor and writer with certifications in public relations and e-Commerce. I also have a background in information technology. (In another life, I was a systems analyst.)
When I'm not editing copy for USA TODAY, I write an occasional short story or poem. My work has appeared in Calliope and the feminist journal So to Speak, and I'm a regular flash-fiction contributor to Paragraph Planet and Doorknobs & Bodypaint. Also on occasion, I interview editors for The Review Review, a comprehensive guide to literary journals and the people who produce them.
My points-of-view are collected on such esteemed outlets as Wordpress, Facebook and Twitter. The views expressed here and elsewhere are mine, not my employers'.
I live in the suburbs of Washington, D.C., with my husband, Trey, our Shetland Sheepdog, and two unhelpful-but-funny cats.