J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message. Or photography.

A little something to suck on before Super Tuesday

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ED’S NOTE: This post reflects my interest as a marketing student in political advertising, search-engine optimization, and viral marketing as it is used on the campaign trail. No candidates or political groups are endorsed. The opinions expressed here about the advertisements are mine and in no way reflect the opinions of my employers.
 
Hold on to your lunch.

Mitt Romney’s camp is trying to instruct Alaskans how to vote in an advertisement that seems to have been inspired by Coldplay. Alaska is one of the 10 states holding contests March 6, the much-anticipated Super Tuesday.
 

 
Meanwhile, Rick Santorum wants to be your neighbor in this ad that may feature a sweater vest from the closet of the late-Mr. Rogers. I jest: The sweater is obviously from the Rick Santorum Collection on sale now at J.C. Penney Kmart.
 

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. When not broadcasting random thoughts on vanity plates and the dress code for Costco, she is the audience engagement editor at USA TODAY. The views expressed here and in other outlets are hers, not her employer's. Outside of USA TODAY, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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