From the Grammys: The Target ‘Rolling in the Deep’ ad
ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
UPDATE 2-16-2012: Madame Noire’s Brande Victorian reports the girl in the Rolling in the Deep ad for Target is 11-year-old Denise Bestman from Staten Island. Meanwhile, the Gothamist has more details about PS 22 Chorus and how the 30-second Target commercial was shot.
RELATED: The Wall Street Journal looks at what makes Adele’s “Someone Like You” so powerful in “Anatomy of Tearjerker.”
UPDATE at 3:05 p.m. 2-13-2012: YouTube counter says the clip has up to 17,015 views now.
For interested parties, here’s the 30-second Target commercial hyping the deluxe edition of Adele’s runaway-hit album 21. At the time of this quick-and-dirty post, the clip, posted Feb. 10, had 302 views. I bet it gets a lot more soon; those kids are just too cute and that song is too familiar.
About the Target YouTube Channel
(As of Feb. 12, 2012)
Date joined: Jan. 6, 2006
Channel Views: 676,538
Video views: 18,293,527
Total Upload Views: 20,552,078
I love that commercial. But I also love Adele, so this is not a surprise!
I love Adele, too, and I’ve certainly overplayed that song, but visually speaking, I’m not sure why the commercial caught my attention — which was held by 20 different things at the time. I guess it was the adorable kids who were cast. (I particularly love the shot of the little hands playing the air piano.)