‘Mayhem’ the Streaker: ’300 pounds and painted blue’

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‘Mayhem’ the Streaker: ’300 pounds and painted blue’

November 1, 2011 Jacqui Barrineau Leave a comment Go to comments

ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Allstate’s beloved Mayhem is disrupting the game again, this time as a streaker who is “300 pounds, painted blue” and running through a football stadium. (“Go, State!”)

Allstate (NASDAQ: ALL) uploaded the 30-second clip Oct. 31 on YouTube. At the time of this writing, it had 1,565 views, 94 likes, 0 dislikes and 0 comments.

And apart from the cleats, I am completely naked.

~ Mayhem the Streaker

With Mayhem’s “nudity” pixelated, we follow along as security chases him from stadium and into traffic, where Mayhem causes a T-bone collision. Mayhem does his bit about the “if you got 15-minute insurance, it might not pay for this, so call Allstate. You could save cash and be better protected from mayhem, like me.” A “Woohoo!” and then the more serious call-to-action: ”Shop less, get more. Make one call to an Allstate agent.”

At the time of this writing, Allstate had not posted “Super Fan” on Facebook, but a fan named Wendy did. At the time of this writing, 1 hour later, the clip had 1 like, 0 comments and 0 shares — but it’s early.

From the Facebook comments:

Thanks for posting this on youtube even if you didn’t post it here!

~ Wendy,
Facebook member

and

Thanks for posting this Wendy – I’ve been looking for it everywhere!!

~ Amy,
Facebook member

This is just speculation on my part, but the clip might not have been posted yet because it would have been lost on the Wall as the fans posted their photos of their Mayhem Halloween costumes, which is really cool to see. However, fans are looking for the ad, so I might have to reactivate my Facebook today and help ‘em out.

About the Allstate YouTube Channel
(As of Nov. 1, 2011)