Amazon (NASDAQ: AMZN) unveiled the Kindle Fire on Wednesday, a 7-inch tablet that The Wall Street Journal says could be Apple’s “biggest” challenger to the almighty iPad.  Kindle, Kindle Touch 3G and Kindle Fire; courtesy of Amazon Press RoomMuch like iPad’s Android competitors, the Kindle Fire’s price is sure to compel consumers to give it a second look: It’s priced at an attractive $199; the cheapest iPad2 is $499.

The Kindle Fire was just part of Amazon’s growing Kindle family: Also announced were a lighter, cheaper Kindle ($79), the Kindle Touch ($99) and the Kindle Touch 3G ($149). Read the full news release about the Kindle family here.

The Amazon Kindle Fire at a glance:

  • Weight: 14.6 ounces (413 grams)
  • Size: 7.5″ x 4.7″ x 0.45″ (190 mm x 120 mm x 11.4 mm)
  • 1024 x 600P resolution at 169PPI
  • 8GB on-board memory
  • Battery Life: Up to 8 hours of reading or 7.5 hours of video playback, with wireless off.
  • Full charge in approx. 4 hours
  • Free cloud storage for all Amazon content
  • Audio: 3.5 mm stereo audio jack, top-mounted stereo speakers
  • Wi-Fi: 802.11b, 802.11g, 802.11n, or 802.1X standard
  • USB 2.0 port (micro-B connector)
  • Warranty and service: 1 year limited
  • Supported formats: Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV, MP4, VP8

EARLIER: Acer Iconia A500: A honey-sweet alternative to iPad? ~J’s Pages, May 26

EARLIER: A honey-sweet alternative to the Xoom? ~ J’s Pages, April 9

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