Toyota Venza commercial: ‘I’m pretty much killing it out here’
ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
“Old” people with the cool new Venza are horseback riding now! A lesser-known commercial for the Toyota crossover features a 20something worried about her parents now that she has moved cross country. (“It’s the worst thing that has ever happened to them.”) And as she’s “killing it out here,” her parents are zipping along the countryside in their Venza, only to ditch it to go horseback riding.
What do they do every day without me there?
Are they eating?
~ 20something in the Venza ‘Cross Country’ commercial
Despite the return to the range, the point is the empty-nester parents just “keep on rolling.”
For those of you who may be wondering why I’m writing about this commercial that was posted in early July, it’s because it’s getting more air time, which means I’m getting more search-engine hits from people looking for it. So I aim to please; I’m a slave to Googlers this way.
At the time of this writing, this clip on YouTube had 15,378 views, 39 likes and 2 dislikes. The most notable of the seven comments:
That’s the cleanest barn I’ve ever seen.
~ Anonymous YouTube commenter
Yes, it was. Especially to shelter horses.
AGENCY: Saatchi & Saatchi, LA.
* * * * * * * * *
About the Toyota YouTube Channel
(As of Sept. 26, 2011)
- Channel Views: 4,837,162
- Total Upload Views: 15,624,245
- Joined: March 5, 2008
- Subscribers: 10,650
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No, really, who’s J?
Editor. Writer. Consultant.
I'm an editor and writer with certifications in public relations and e-Commerce. I also have a background in information technology. (In another life, I was a systems analyst.)
When I'm not editing copy for USA TODAY, I write an occasional short story or poem. My work has appeared in Calliope and the feminist journal So to Speak, and I'm a regular flash-fiction contributor to Paragraph Planet and Doorknobs & Bodypaint. Also on occasion, I interview editors for The Review Review, a comprehensive guide to literary journals and the people who produce them.
My points-of-view are collected on such esteemed outlets as Wordpress, Facebook and Twitter. The views expressed here and elsewhere are mine, not my employers'.
I live in the suburbs of Washington, D.C., with my husband, Trey, our Shetland Sheepdog, and two unhelpful-but-funny cats.