FLASHBACK: JUST IN: Toyota Venza girl does an ad for eBay
UPDATE 8-12-12: Allyn Rachel, aka the Toyota Venza girl, is angry about Triscuits.
UPDATE 11-03-2011: Like the ad? Show Allyn Rachel the love on her Facebook page.
ED’S NOTE: This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
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UPDATED with details 9-20-2011
Googlers have been hitting this site to see whether the “Toyota Venza girl” is also featured in the recent eBay commercial entitled “Blue Jeans.”
She is — as you can see here. I don’t have any information about this clip right now, but I’ll see what I can dig up. She plays Susie, the daughter with the super hip mobile device iPad.
(Post continues after video.)
This commercial is part of eBay’s “When it’s on your mind, it’s on eBay” campaign designed to expand the ecommerce giant’s footprint in mobile commerce, a daunting task for a company seen primarily as an auction marketplace. With the “Buy It New, Buy It Now” call to action, eBay urges shoppers to take advantage of the 62% of 200 million live listings that are “fixed price,” and the 70% of those products that are new. (Like the new jeans that actress Allyn Rachel orders in the commercial.)
According to the press release announcing the campaign, eBay is targeting the “shopping enthusiasts,” the category of shopper who are most likely to shop using mobile devices. The first step in reaching those shoppers is through legacy media: Six 30-second TV commercials began airing Sept. 14 on national cable network shows including Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and The Rachel Zoe Project — about the time Googlers started hitting this site looking for more information about the actress and the “Blue Jeans” ad.
At the time of this update writing, this YouTube video (posted Sept. 17) had 1,271 379 views, 3 1 likes and 0 dislikes.
AGENCY: Venables Bell & Partners, the folks who convinced us that Slim Jims are “mantastic!”
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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
UPDATE 10-27-2011: Ally Rachel on Twitter
EARLIER:Toyota Venza Girl on MSN
EARLIER: Toyota Venza Girl on Yahoo!
EARLIER: More on the girl in Toyota Venza commercial
EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’
RELATED: How Lady Gaga helped me get off Facebook
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Who’s J?
I am Jane Q. Public: consumer and citizen. As I go, so goes the nation. Sometimes.
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No, really, who’s J?
Jacqui Barrineau
Editor. Writer. Consultant.
I'm an editor and writer with certifications in public relations and e-Commerce. I also have a background in information technology. (In another life, I was a systems analyst.)
When I'm not editing copy for USA TODAY, I write an occasional short story or poem. My work has appeared in Calliope and the feminist journal So to Speak, and I'm a regular flash-fiction contributor to Paragraph Planet and Doorknobs & Bodypaint. Also on occasion, I interview editors for The Review Review, a comprehensive guide to literary journals and the people who produce them.
My points-of-view are collected on such esteemed outlets as Wordpress, Facebook and Twitter. The views expressed here and elsewhere are mine, not my employers'.
I live in the suburbs of Washington, D.C., with my husband, Trey, our Shetland Sheepdog, and two unhelpful-but-funny cats.
Did you notice Allyn in the new McRib commercial too? “I married a 14 year old”… LOL
I have not seen that, but I found the video and will post it. Thank you so much for the heads-up! Much appreciated!
Just say her in a commercial for “hopper” dvrs too
She is on a zillion commercials…they need to be careful not to overdo it with her