And even more on the Toyota Venza girl!
ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
Our heroine from the Toyota Venza commercial has been recently spotted on the Yahoo! portal in an interactive ad that encourages viewers to “learn stuff.” An ad is just an ad, some might argue, but this interactive ad is engaging the viewer with its appealing character (“Click on something.”) and unassuming links: “See the commercial on YouTube” and “Learn more at Toyota.com.”
So what’s the big deal? At the time of this writing, this YouTube video (posted July 6) had 55,198 views, 300 likes and 23 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 8,129 views, including 55 likes and five dislikes.
Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And although the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
EARLIER: Toyota Venza: ‘That’s not a real puppy’
RELATED: More on the girl in Toyota Venza commercial
-
July 26, 2011 at 2:38 pm | #1For interested parties: More on the Toyota Venza girl « J's Pages
-
July 26, 2011 at 2:39 pm | #2Toyota Venza commercial: ‘This is living’ « J's Pages
-
September 12, 2011 at 2:28 pm | #3Toyota Venza girl spotted on MSN! « J's Pages
-
September 18, 2011 at 5:28 pm | #4JUST IN: Toyota Venza girl does a plug for eBay « J's Pages
-
September 26, 2011 at 5:37 pm | #5Toyota Venza commercial: ‘I’m pretty much killing it out here’ « J's Pages
-
October 28, 2011 at 8:18 am | #6Toyota Venza girl does an ad for McRib « J's Pages
-
November 27, 2011 at 3:53 pm | #7New short film from Toyota Venza girl « J's Pages
-
November 29, 2011 at 11:11 pm | #8New short film from Toyota Venza girl « J's Pages
-
August 11, 2012 at 8:31 pm | #9Toyota Venza girl angry about Triscuits « J's Pages
Leave a Reply
Who’s J?
I am Jane Q. Public: consumer and citizen. As I go, so goes the nation. Sometimes.
(But really, click the link.)
At work
At play
|
No, really, who’s J?
Jacqui Barrineau
Editor. Writer. Consultant.
I'm an editor and writer with certifications in public relations and e-Commerce. I also have a background in information technology. (In another life, I was a systems analyst.)
When I'm not editing copy for USA TODAY, I write an occasional short story or poem. My work has appeared in Calliope and the feminist journal So to Speak, and I'm a regular flash-fiction contributor to Paragraph Planet and Doorknobs & Bodypaint. Also on occasion, I interview editors for The Review Review, a comprehensive guide to literary journals and the people who produce them.
My points-of-view are collected on such esteemed outlets as Wordpress, Facebook and Twitter. The views expressed here and elsewhere are mine, not my employers'.
I live in the suburbs of Washington, D.C., with my husband, Trey, our Shetland Sheepdog, and two unhelpful-but-funny cats.
