ICYMI: Allstate’s Mayhem is a slam dunk in March Madness

Ask and ye shall receive. Although I know you all have already seen it on YouTube, I’m adding the Mayhem “Slam Dunk” and “Cleaning Lady” spots.

But this is the last Mayhem post. I swear. Again.
 

 
Hardly their best effort. But this one’s not bad …
 

 
At the time of this writing each clip had about 90,000 views. I have no idea what was happening on the Facebook page because I’m not on Facebook right now.
 

FLASHBACK: MUCHO MAYHEM FUN CIRCA 2011-2012

 

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
We all saw this coming, didn’t we?  New Mayhem for March Madness. I think the NCAA fans are too preoccupied by the season: At the time of this writing, this clip, posted on YouTube on March 16, had only 1,827 views. At 8:11 p.m. March 17, the clip was not yet posted on the Mayhem Facebook page. However, the “Guard Dog” clip, which was posted to YouTube on March 14, the same day it was posted on the Facebook page, has 35,508 views; 5,106 people “like” the video on Facebook, 266 people have commented, and it has been shared 2,232 times.
 

 

FROM JULY 2011: A roundup of 2011 Mayhem commercials

Read more…

How to Leave Facebook 101: A Beginner’s Guide

March 18, 2013 6 comments
Facebook has been the hugest time suck I’ve ever experienced. I haven’t even watched TV in months, I feel like I never have time to do the things I should be doing, and I get antsy if I can’t check it at least a few times a day.
~ Anonymous friend

Have you seen enough cat pictures? Tired of all the privacy leaks? Or do you just want to recoup the time that you lose captivated by people you don’t really even like?

You want to take a Facebook break, but you’re not sure how. A report published Feb. 5 by the Pew Internet & American Life Project shows 61% of Facebook users have taken a break from using the social networking site at some point. If so many people can take a Facebook break, then why not you?

But leaving Facebook?  Yes, it sounds insane. To hear some folks considering it, the idea of leaving Facebook is akin to leaving Earth. If you can’t bring yourself to deactivate your account right away, you can ease yourself into a Facebook break by limiting your interaction with the site.

A great starting point is the notifications. Do you really want to know when a friend-of-a-friend’s Aunt Lulu comments on a puppy photo you commented on in 2010? You don’t need a text message or email about that. If you look through the notifications, you’ll see that you can live without a lot of them.

FACEBOOKOBLIGATION

Of course, you’ll want to be notified about friend requests, but more important: you want to be notified when you’ve been tagged in a photo or a post. You don’t want the idiot friend who doesn’t follow the What-Stays-In-Vegas Rule to tag you in the pics of the fur bikini mechanical bull riding contest that you won in 2006.

If you want to further limit your Facebook interactions, delete the app from your phone. You’ll be amazed at how freeing this is. No badges, no buzzes. You’ll find your phone is plenty entertaining without it.

After you have limited the notifications and deleted the app, you’ll probably feel like something’s missing — like you’re not wearing pants. That will pass. You’ll soon find a sense of calm and quiet. At this point, you might find deactivating your account isn’t so hard. Try just one week.  At the end of that week, see how you feel. You may be surprised to find you feel relieved.

Why would I feel relieved?

Because you wouldn’t constantly be responding to a website.

Let’s face it: Social media carries an obligation. If we’re logged on, we are required to respond. It’s like if you’re at a party, you’re required to interact. Facebook is a 24/7/365 party. And sometimes you need to leave the party.

That’s not to say that you can never go back. But when you do, you’ll probably have a different perspective about what you share and with whom you’re sharing. This is healthy. We need to revisit how we interact on social media from time to time so that the sites — Facebook, Twitter, Google+ — don’t completely legislate what we share, how we share it and with whom we share. Taking a break from Facebook (or any social media) allows us to step back from the maddening crowd and think for ourselves — without the coercion of an unapologetic algorithm or the noise of a 24/7/365 party.

 

EARLIER: How Lady Gaga helped me get off Facebook

 

No, he is NOT Pope Francis I

March 14, 2013 1 comment

When you speed to market, you often trip and fall.

March 13 marked another day when the media would report, report, report something that was wrong, wrong, wrong.

For those of you stuck in a cave for the past 12 hours, Argentine Cardinal Jorge Bergoglio was elected the Catholic Church’s 266th pope. His selection marks a lot of firsts: the first Jesuit, the first from the Americas, the first to take the name Francis.

 

PopeQuote

Cardinal Bergoglio is now Pope Francis.

He is NOT Pope Francis I.

Why not?

Because to be Pope Francis I, you have to have a Pope Francis II. Like to be Mr. Elmo McButterpants Sr., you gotta have a Elmo McButterpants Jr.

Get it? No?

The Vatican spokesman confirms my point.

From CTV:

He will be called simply Francis, without a Roman numeral. Rev. Federico Lombardi, a Vatican spokesman, said it will become Francis I only “after we have a Francis II.”

 
But everyone on TV is calling him Pope Francis I!
 
I don’t give a shit what everyone on TV is doing. Television reporting is regularly wrong because they’re even worse about “speed to market” than us other clowns in media. Remember 2006′s Sago mine disaster? And the bad coverage that mushroomed from that? Or how about something more recent  – like the Supreme Court ruling on the federal health care law?

In big stories such as these, it’s better to stop for a second — or five — really think about what you’re broadcasting before hitting the publish button.

Now, if you’ll excuse me, a splinter from my soap box has stuck in my ass. This concludes today’s Crabby Editor Lecture.

BringGoogleReaderBack.com and KeepGoogleReader.com beg Google to reconsider killing Reader

Reblogged from VentureBeat:

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And it's here: BringGoogleReaderBack.com.

The great thing about geeks is that they are smart, fast, and have the power to create stuff instantly. Like BringGoogleReaderBack.com, which was published just a few hours ago and already has 931 tweets. Or like KeepGoogleReader.com, a petition to keep Google Reader that already has 2,454 digital signatures.

Some may think that that it's…

Read more… 64 more words

When my husband sent me the link telling me that Google was killing Reader, it was like finding out an old friend had died.

Sweet nothings: Valentine’s messages come and go

February 14, 2013 Leave a comment

20130215-005307.jpg

USA TODAY’s new “partner,” Newser, submitted blog post about Atlantic‘s roundup of retired candy heart messages.

FAX ME

 

LET’S READ

 

HEP CAT

 

WHY NOT

 
I remember “WHY NOT” and “GROOVY,” but not the others. Which ones do you remember?

Click the photo featuring my awesome headline to read the story.

Super Bowl XLVII: Never pretty, never perfect

February 3, 2013 2 comments

Joe Flacco, Baltimore Ravens QB and Super Bowl MVP, drops the f-bomb on live TV.

Wonder what the FCC will have to say about that?

UPDATE: Joe Flacco calls cold-weather Super Bowls ‘retarded’

(H/T to Slam Dunks for the reminder.)

Look, Ma! Do-it-yourself MacBook Pro repair

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About six months ago, I tripped on a running shoe and stepped on the case of my MacBook Pro, cracking the glass. The MacBook was less than a year old at the time, and a repair through Apple was going to cost me more than I wanted to spend.

 

I’m going to fix it myself!

 

Years ago, I was a systems analyst, which was a fancy name for a girl geek who did everything from software training to server upkeep. I also maintained more than 50 laptops for a national news organization, so I had seen my share of abused laptops; they usually weren’t mine, though. If I had cracked my display in 2003, I would have fixed it myself. So why not now?

I did some googling, found a place that sells MacBook glass, bought the panel, a tool kit and a special suction cup. Then I let all that shit sit in the Amazon boxes for three months — until the other day when I got up the nerve to do the repair.

I watched a couple of YouTube videos that explained the complications of replacing the displays on the Unibody models, and I finally settled on one by Small Dog Electronics, an Apple reseller and Mac repair shop in Waitsfield, Vt. The tech in the video was clear, concise and careful. She was precise in her message, explaining this was not a beginner’s repair and urging caution and patience. She was right; it was not. Although I succeeded in replacing my glass panel, I did not need to replace the LCD — and if I had, I’m not sure whether I would have attempted it. If you do, and if you’re thinking of replacing it yourself, heed the advice of Small Dog Electronics and consider having a pro do it. Watch the video, which has a second part, and see for yourself.
 

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